About the H8SUX.com Campaign

Being a kid is hard enough, but when you are lesbian, gay, bi or trans it’s extra tough. In a world full of bullies, suicide and hate, tens of thousands of kids wearing a pro-gay message to school is life-saving and great… and that’s what H8SUX.com is all about! To put an end to anti-gay bullying, our agenda is to recruit kids to promote the acceptance of homosexuality in schools and let every kid know that it’s “OK4U2BGAY”! Straight or gay, kids should feel good that they were born that way! We are working to create a world where gay and lesbian kids are free from the bullies who would torment them at school or the ballot box bullies who would vote to take away their right to grow up and marry who they love.

H8SUX.com is a private T-Shirt company with a directly charitable mission that we’re personally passionate about: fighting homo-H8 in schools. It works kind of like Tom’s Shoes: for every hoodie, tank or tee sold on H8SUX.com, we give a free “OK4U2BGAY” Tee to a teen to wear and show they care. Everyone says “it gets better” - and we think this is a great way to make it better! Stand up against hate and stand up for kids!

Get In Touch With Us:

Free T-Shirt 4 Teens Questions: Jamie@H8SUX.com
H8SUX.com Order Questions: (704) 75-H8SUX or Chris@H8SUX.com
Parent or Administrator Questions: Jamie@H8SUX.com
Media Inquiries Only: Luke@H8SUX.com or (310)-663-7871

Luke Montgomery
Founder 
Luke@H8SUX.com 

After he came out of the closet in a small rural town at the age of 15, Luke was attacked and beaten with a baseball bat by kids yelling “fag”. Left bloody in a mud-filled ditch, this act of violence would drive him to become an activist for positive change. Working to see that these kind of attacks never happen to lesbian, gay, bi and transgender kids is the inspiration behind the H8SUX.com “OK4U2BGAY” campaign. Obsessed with leveraging the power of savvy marketing and “good ideas for good causes,” Luke has worked as a consultant for non-profits with a focus on charity branding, marketing, web design and media strategy. His work has captured front page coverage in The New York Times, Washington Post, and Los Angeles Times. His projects have been featured on TV shows from “The View” to “The Daily Show” and have been the on-air talk of Jon Stewart, David Letterman, Dan Rather, Barbara Walters, Howard Stern, Rush Limbaugh and Pamela Anderson. In addition, his work has been tweeted by stars from Adam Lambert to Perez Hilton and raved about by “Glee” star Jane Lynch. His TV appearances include CNN’s “Inside Politics,” Phil Donahue and ABC’s Sunday morning political staple, “This Week with David Brinkley.” Publications like Australia’s Sydney Morning Herald and USAToday have profiled Luke.

Luke’s TV producer credits include a documentary aired in-part on CNN, a pilot he co-created for a comedy TV series staring Emmy winner and Oscar nominee Melissa McCarthy and Angela Kinsey from NBC’s “The Office”, and a pet adoption TV special starring Drew Barrymore, Kelsey Grammar, Rue McClanahan and Dick VanPatten. Other celebrity supporters recruited to his charity projects include Larry King, Jay Leno, Alicia Silverstone, and Jack Lemmon. Luke has interviewed celebrities ranging from Mick Fleetwood of Fleetwood Mac to King Abdullah of Jordan. His consulting practice has largely focused on animal welfare with work including the Humane Society of the United States and the SPCA of Canada. Luke was a founder of the Internet charity, Adopt-A-Pet.com, the nation’s largest non-profit pet adoption web service that helps thousands of homeless pets get adopted each day. His provocative FCKH8.com series of videos have been seen by millions online and sold over 100,000 gay rights T-shirts to 90 countries raising over $250,000 for equality causes. Luke co-founded a children’s AIDS charity which operates an orphanage for HIV+ and disabled children in the impoverished island nation of Haiti. Luke has been named one of OUT magazine’s “Out 100” as well as one of The Advocate magazine’s “40 Under 40” for his Haiti earthquake relief mission CauseCommandos.com.

Luke lives in San Francisco, is an atheist and vegan. He speaks French and Haitian Kreyol. His two handicapped rescue dogs, Al and Napoleon, are officially the cutest dogs on Earth (living or dead.)